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Jennifer Pennington had been modeling for 7 years when the idea came to her to combine her experience as a Cheerleader, her marketing degree from Louisiana Tech and her desire to give something back to the world into what is now known as Pin-Up Golf, Inc. In a recent interview Jennifer explained, "I was a spokesmodel for a large beer company at the time and had to make appearances and poster signings at golf tournaments and I found I loved it. I fell in love with the style, class, and tradition of the sport. It was around this time a friend gave me a set of clubs and I set out to learn all I could about the game. One day, waiting for the next foursome to come through my hole on the course so I could take photos with them, I realized this was a business. If I could take the "beer girl" image and adapt it for golf I knew it would work. I decided I would hire young, energetic, fun girls who could golf and train them in selling. My goal is to make a difference in the world with our small monetary contributions and our large heartfelt services."

Although the women don't actually cheer on the golf course, they are often described and compared to professional Cheerleaders. They wear uniforms which consist of a short kilt (to symbolize the Scottish origin of golf) and golf shirts or golf sweaters depending on the weather. Bobby socks and the traditional golf shoes round out their attire. But the similarities don't end there, seven of the ten women (including Jennifer, who cheered from 6 grade through College) have Cheerleading experience. When asked what advantages Cheerleading gives a potential Pin-Up girl, Jennifer said, "I think cheerleaders have the core values that I base the company on so it seems to attract them. ( High energy, integrity, teamwork, encouragement, high standards and morals, community service )." And her response to being compared to Cheerleaders was, "I feel it is a positive remark, as my vision of cheerleaders is an uplifting one. However, we do try to inform people of who we really are and what we do. I would eventually like to see the PGA incorporate cheerleaders at their events. Of course, it would have to be a different form of Cheerleading than any other sport - I like to say, "cheer bringers". The past 2 seasons we have followed the PGA Tour and gotten to know many of the players. They seem to enjoy our support and friendly faces in the crowd. And for the gallery's - they love us. We sign autographs, calendars, and help brighten their day."

Like professional Cheerleaders, the women of Pin-Up Golf, Inc., do this on a part-time basis, but devote many hours to training and providing their services. They also share in the same stereotype problems that plague most Cheerleaders. When asked about any negative reactions, Jennifer stated, "Our biggest challenge has been fighting the stereotype of girls on the golf course. We are mature, respectable, ladies and expect to be treated that way. We are not bimbos hanging out on the course trying to get a date; we are knowledgeable and respect the game of golf. We admire its class and beauty and would do nothing to degrade it. Hence our motto KEEPING GOLF BEAUTIFUL AND FUN!"

Pin-Up Golf, Inc. has been in business for 2 years and in this short time the company has been involved in over 200 golf tournaments and helped raise over $500,000 for various charities. They have been featured in over 20 magazines and on television shows such as Entertainment Tonight, Monday Night Football, and ESPN Sports. They provide golf tournaments with beautiful, intelligent, friendly, and classy hostesses that entertain the golfers and fans alike. If this isn't cheering, what is?

Photo > Jennifer > Page 1, 2, 3, 4

*Photo by Jon Abeyta used with the permission of Pin-Up Golf, Inc.

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