The original clothing line will be available exclusively on Shop.varsity.com.
Memphis, Tenn—January 2011 – Varsity Shop has announced the launch of its exclusive Celebration Collection, a clothing line designed for teens and coaches with a passion for cheerleading. The Celebration Collection will be available exclusively online until February 2011.
Themed “Your Time to Shine,” the new collection was designed for comfort, style and sparkle. Rhinestone accented hoodies and boots, glittery vests, tees, and shorts, and trendy animal print details already have customers raving.
“We wanted to offer our online customers a trendier line with new silhouettes that didn’t already have a presence on our online store,” says Summer Rogers, Varsity Shop’s Product Marketing Manager. The Varsity Shop team is confident the new line will give their store a unique, competitive edge in online retail and that customers will enjoy the experience the site has to offer.
“We know customers will be excited to see new options offered on our online store, and that they will love how affordable and versatile the styles are,” says Rogers.
Response has been positive, and fans of the Celebration Collection should hurry for the best selection. The new collection is available on http://shop.varsity.com, with prices ranging from $6-$45.
About Varsity ShopLaunched in 2010, the Varsity Shop is the cheerleading and dance team community’s destination for cheer and dance team uniforms, campwear, cheer and dance team accessories, cheer and dance team shoes, poms, warm-ups and loungewear. Cheer shoes and dance team footwear are available from Nike, Asics, Converse, Adidas, Capezio and Nfinity. For the latest collection, visit shop.varsity.com/.
About Varsity
Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors of Varsity events include Gatorade and Nike. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.