The all-new, high-energy comedy premieres exclusively on DVD December 18, 2007 from Universal Studios Entertainment.
Featuring hot young stars, daring athletics and high-impact competition with just a dash of romance, Bring It On: In It to Win It leaps onto DVD December 18, 2007 with all the spunk, attitude and fun you won’t want to miss. Presented by Universal Studios Home Entertainment Family Productions and Beacon Pictures, this latest installment of the hugely successful cheerleading franchise stars Ashley Benson (“Days of Our Lives”), Cassie Scerbo (“Slumber Party Girls”), Jennifer Tisdale (“The Suite Life of Zack and Cody”), Michael Copon (“One Tree Hill”) Kierstin Koppel (Sydney White), and in their feature film debuts, Anniese Taylor Dendy and Noel Areizaga. Directed by Steve Rash (Bring It On: All or Nothing, Can’t Buy Me Love), Bring It On: In It To Win It features even more gravity defying, high-energy cheerleading routines from master choreographer Tony “Tony G” Gonzales. The movie is also loaded with hot music including "He Said, She Said" from Ashley Tisdale's new CD from Warner Bros. Records "Headstrong".
With a loyal audience of hip admirers who have been fans since the original theatrical release, the successful property has resulted in over $250 million in home entertainment sales in North America alone. Bring It On: In It To Win It follows in the footsteps of the extraordinarily successful Bring It On: All Or Nothing, which along with fellow Universal DVD Original releases American Pie Presents Band Camp, American Pie Presents The Naked Mile and Bring It On Again make up four of the top five non-family DVD premieres of all time.
“With Bring It On: In It To Win It, we’ve taken the franchise to a whole new level, pumping up the athletics, competition and excitement,” said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “The films’ hallmarks—fresh young talent, cutting-edge music, groundbreaking choreography and compelling stories—have been integral to the continuing success of Universal's DVD OriginalsTM line.” The DVD is priced at $29.98 SRP.
In Bring It On: In It To Win It, Southern California high-school senior Carson (Ashley Benson) arrives at the all-important “Cheer Camp Nationals” determined to lead her squad, the West High Sharks, to victory. But chic New Yorker Brooke (Cassie Scerbo) and her team, the East High Jets, are equally steadfast in their pursuit of the competition’s coveted “Spirit Stick.” As tension mounts between the two rival squads, Carson falls for fellow cheerleader Penn (Michael Copon), not realizing he’s a Jet. When Brooke discovers the budding romance, she raises the stakes by challenging Carson to a one-on-one cheer-off. A spectacular “cheer fighting” sequence erupts into a no-holds-barred brawl and cheerleaders on both sides are suspended from the competition. With their dreams of taking home the top prize all but shattered, the leaders of both squads realize they’ll have to take drastic measures to stay in the game.
Cast and Filmakers
Director: Steve Rash
Written By: Alyson Fouse, Elena Song
Produced By: Wayne Morris
Executive Produced By: Armyan Bernstein and Charlie Lyons
Director of Photography: Levie Isaacks
Production Designer: Mark Garner
Edited By: Tony Lombardo
Costume Designer: Beverly Safier
Original Music By: Transcenders
Cast: Ashley Benson, Cassie Scerbo, Jennifer Tisdale, Michael Copon, Kierstin Koppel, Anniese Taylor Dendy, Noel Areizaga