The XFL is using words like "eye popping", "really, really hot" and "generate some heat and excitement" to describe their Cheerleaders. Their TV Cheerleading commercials have titles like "Cheerleaders in the Shower", "Look into Her Eyes", "Shorty Short Shorts", and "Daddy Wants Some Popcorn". Is this the kind of exposure that is good for Cheerleading or do you think it does the sport more harm than good?
When the Dallas Cowboys Cheerleaders first came on the scene in 1972, their general manager, Tex Schramm, realized that professional football had become more than a sport, it had evolved into sports entertainment. This fact gave him an idea. He knew everyone loved a pretty face, so he initially hired models to stand on the sidelines and cheer. Though these models were gorgeous, it didn't take Tex long to realize they weren't athletes.
With the help of a Cheerleading director and a top dancer, Tex formed what is now known as the Dallas Cowboys Cheerleaders. These women come from all walks of life and have to adhere to strict rules and regulations.
The DCC rules govern the women's appearance and moral character. They are not allowed to date players, coaches, or employees of the Dallas Cowboy Club. While in uniform, the DCC are prohibited from smoking and drinking alcohol. Also, they must conduct themselves in a manner becoming to the tradition of the Dallas Cowboys Cheerleaders.
These high standards are not unique to the Dallas Cowboys Cheerleaders, many professional Cheerleading and dance teams have similar rules.
So, will the XFL Cheerleaders follow suit? Will their ladies be more athlete than model? Are their sexy ads just a ploy to reel you in and get you to watch? Are these young women being exploited for their good looks and great bodies or are they talented dancers?
Let's watch and see...