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Why Cheerleaders Make Great Salespeople

By Valerie Ninemire, About.com

No one is certain about the number of pharmaceutical sales representatives that are cheerleaders, but a recent article implied it was a lot. They also suggested that cheerleaders were hired for their good looks and because the majority of their clients were doctors (a field dominated by men) and that it was those facts that gave them an edge. Well, I'm here to tell you that's not true.

Anyone that knows a cheerleader or has been a cheerleader, will verify that cheerleaders possess a number of skills that make them ideal candidates for sales or any management position, for that matter. Cheerleaders are naturally enthusiastic, out-going and carry a positive attitude where ever they go. Throw in their ability to maintain a smile; their competitive spirit and you have a recipe for success.

Cheerleading teaches young women and men how to be team players, but also how to lead. A cheerleader knows the meaning of motivation and the secret to making it work for them. They learn determination early on and that hard work pays off. I could sing the praises of cheerleaders all day long, but the trend in hiring them is proof enough they have what it takes to make great employees. So much so, that one company recently started an employment firm that specializes in placing cheerleaders in positions in a variety of fields, including drug and medical sales.

Spirited Sales Leaders was founded by a former cheerleader and current senior vice president of Varsity Brands, the nation's leader in spirit uniforms, camps and special events. The firm has access to thousands of cheerleaders and it helps place these well-rounded individuals with companies seeking employees with great people skills.

Why Would You Hire a Cheerleader?
  • They are motivated and know how to motivate others.
  • They can be team players, but also make great leaders.
  • They know the importance of a sincere smile.
  • They value hard work and know determination pays off.
  • They have excellent people skills and a winning spirit.
  • They are usually very well rounded and intelligent.


Considering all of the above, I guess the real question is why wouldn't you hire a cheerleader?

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